Why are the names changing?

The world seems to have waged a war against names that sound simple and are easy to spell. Take for example 'Bangalore', an easy to spell familiar name, changed to 'Bengaluru'. Not just cities, you will in fact find many people adding a few letters to their names to make their names compatible with the 'rules' defined by the 'new age' (but otherwise very old) sciences like feng shui, numerology and what not. But, believe it or not there is much more to this story than meets the eye. Do you remember when this 'fashion' of changing names started catching much pace ? It was somewhere in the late 90s and beyond and if you can recall, this is the time when www.google.com had started becoming the first choice for searches being performed on the web. Most of us may not be able to make a conspicuous connection between the two but its rather obvious. Adding that extra letter, or keeping a tough to pronounce name (which is spelt in a unique way) may in fact give better search results on google.com!