Is ZAPAK Doing it Rite??

Now a days advertising has become very important for all companies and they are coming up with new and innovtive ways to attract people. But did you all check the ad for zapakmail.com??
Not sure how many of you felt the same way.. but I feel that the ad offends the Indian postal service and its glory of being one of the biggest chains in the world.
The mascot of zapakmail is a man dressed like a postman, travelling on a rocket with an emergency light at front.
While the postal services are spending crores to modernise and make its service more efficient this campaign by Anil Ambani's venture Zapak is trying to bring in a disgrace to its slow delivery process.
While entering into e-mail services Zapak should try to compete with the other players in the market and prove its efficiency in comparison with them, not Indian postal services which quite efficient and reliable for its mail and other services.

Indian Postal Deparment and Dabur Lal Dantmanjan

The postal department of India is finally starting to think ahead. (or so it seems!!!). I say this not because I saw the 'profit' figures of the Indian-mail, but I did happen to notice a new postal envelope which carried an advertisement of DABUR LAL DANTMANJAN on it.
It would be much better if they start distributing those envelopes for free (along with their services) and try to cash in on the huge market of advertising. There may be a lot of people who would love to target the 'mailing' audience in this E-era.