|Justin Bieber - Making It Big In The World Of Entertainment|
Karunanidhi may be a really old man but he knows just what the people of his state want. Color TV is not just about a simple gift it is much more than that. When DMK decided to gift those color TVs to the people of Tamil Nadu they knew that entertainment was the key to success and money in all states of India. People want drama and the means to it (some might argue that this is the primary reason why people decide to get married in the first place!)
Compare the salary of the top CEOs of Indian companies (which tops at around 10-15 crores, including incentives) with the amount of money that our film stars get paid for a single movie or one episode of some lousy show on the TV. The most ingenious invention in the world of beverages might just be the Coka-Cola (my appologies to the Vodka lovers) - fizzled sweetend water! You ask 10 people why the fizz is there and you would get 10 different answers. Whatever the makers of this fizz thought about it, one thing that it promises is entertainment the moment you open that bottle.
It is cricket season and nothing moves India like cricket does. Sachin is God and all this God does is open for India. Cricket is a powerful entertaniner and all people associated with it are millionaires!
Bertard Russel wrote in one of his essays that the force that inspires most actions from humans is not reason or desires but instinct. Entertainment is instinctive. From the days of the collosium to the modern day freak shows of underground places in Thailand, entertainment unites. Facebook has made more billionaires than any other company this year and if you think about it, all it does is provide entertaining solutions to getting connected with people you already know.
The reason why we read, the reason why we play is always entertainment (that is the impulse, you might also relate it with reasons of benifit but the underlying reason is entertainment). Think of this - most couples make love about once in a week and you thought that the 'reason' behind sex was making babies! Animals mate for regenerating, it is our priviledge to do it for entertainment. And if need was the only reason behind it what would you tell the gay and lesbian couples?
Entertainment is the reason why we choose to go to fancy restaurants to eat our food. Entertainment is the reason why we follow that pretty lady till the point she feels obvious (or oblivious) of your presence. Entertainment is the root cause of almost all our daily activities and yet we tend to ignore this force.
All the pursuits of man - music, art, culture, war, peace - are based on one fundamental platform of entertainment.
PS: I selected the picture of Justine Bieber for 2 reasons: 1. No matter how much one denies it, he is the entertainer of the year! 2. JB goes to show that one does not need any other capability to live it big in the world, all you need is the power to entertain people!