Hyundai Assurance - A Certainty in Uncertain Times

You must be aware that two of biggest auto makers in US were brought to the brink of bankruptcy last year, as auto sales collapsed amid a credit crunch and widening recession.
A recent forecast says that total auto sales will be between 10 million and 11 million units this year, which would be the industry's worst performance since World War II after adjusting for population growth.
GM was offered a loan package worth 13.4 billion dollars in December, but is expected to ask for billions more in aid in order to stave off bankruptcy.
Last week GM said it would cut 10,000 white-collar jobs worldwide this year, reducing its headcount to about 63,000. There were even reports that it would lay off 47,000 workers all over the world (excludes India thou' )and even shut down a number of factories at various places.
Chrysler was presented a loan package of four billion dollars, but it has said it hopes to secure an additional three billion in loans.
Now while everyone is looking upto President Barack Obama and his task force to steer restructuring of the economic condition and bailout the auto industry, here is an interesting commercial from Hyundai Motors.

"In times like these, buying a new car is a big commitment for most people..
So what about the company selling it to you? How committed are they?

Introducing the Hyundai Assurance.
Now finance or lease a new Hyundai; if you lose you income next year, return it to us with no impact on your credit..

A car company that stands behinds its customers
May be commitment is not so scary after all."

Overview:
Hyundai is the first automaker in the US to offer a vehicle return program that allows you to walk away from your loan or lease without having to worry about the negative equity. It lets you return your vehicle in case of certain live-altering circumstances. That's the Hyundai Assurance.

Program details:
Availability on all new Hyundai vehicles.
Availability to everyone regardless of age, health, or employment history
12 months complimentary on every new Hyundai vehicle financed or leased.
Covers up to $7,500 in negative equity

Coverage in case of:
Involuntary unemployment
Physical disability
Loss of drivers' license due to medical impairment
International employment transfer
Self-employed personal bankruptcy
Accidental death

We've got your back - isn't that a nice change?

WHAT AN IDEA !!

It was a little tough for me to decide a topic which could continue the CnC style and at the same time do justice to the strong message conveyed by PJ in his previous post.
A few ideas came in but then I decided to wait a little longer until I found this one, and now I leave it for you to decide if this serves as an apt succession.
Even I am one of those who proudly call themselves as modern Indians and some of my friends go a step further and call themselves global citizens. The important thing for us to understand here is that we should realise that whenever we call ourselves by such titles we are also acting as a representative of union of a highly diversified society consisting of people from different castes, creeds, gender, religions, and colours.
But unfortunately, to create niche vote banks our political parties always promote divides, especially before elections. I needn’t start talking about Gujjar issue (caste based reservation) which just concluded, nor do I need to say much about Raj Thakre (promoting regionalism at the heart of Indian’s Commercial capital), Chandrasekhar Rao demanding formation of Telengana, Ghisingh seeking Gurkhaland and now Mr. Bal Thakre calling for the formation of Hindu suicide squads (religious divide) to protect themselves from minority aggressions. This is not all; every party selects a theme, even the bigger ones; remember last year Congress won many hearts with their Aam Admi slogan while BJP failed to impress everyone with their Indian Shinning Campaign.
Now its time for elections once again and I am worried that these powerful entities of Indian society might come up with more baseless promises and might divide the country even more on different grounds just for getting greater votes. And the most important aspect of national integration takes a set back.
But at the same time I think a good solution to this is also catching on our TV screens. Generally I am one of those to make sure that they surf through different channels whenever the TV programs are on commercials breaks. I don’t know how but yesterday I happened to notice an ad from IDEA mobile network where Abhishek Bachchan solves a feud by asking villages not to identify themselves by their surnames and instead use their 10 digit mobile numbers. All the villagers follow the words of their Sarpanch and live peacefully, even the names of roads get replaced by mobile numbers. To conclude a fellow villager comes to Junior B and acclaims “What an Idea Sirji”. And I could quite agree with it.

At a time when the country is heading to unnecessary discrimination, I found this ad very interesting. I was so very impressed that now I found the creative brain behind it. This ad is from an Ad Agency called Lowe India. This agency has had always tried to promote nation building messages through their ads. You might be able to recollect a few – Lifebouy (small kids cleaning their colony); Surf Excel (people saving 2 buckets of water and donating it) and the most recent Tata Tea (anti corruption campaign called Jaago Re!!)..
So if required once day this Ad might turnout to be a solution to most of frictions we face within our country. So it up to us to act matured and not getting carried away by the political gimmicks or else we might end up addressing each other by 10-digit codes. No Patels, No Khans, No Kapoors, No Singhs, only numbers will be the Kin(n)g.