Monday, January 04, 2010

God bless India!

Take a Deepika Padukone, add a lot of new technology, gadgets, what would you expect to get? Something very attractive right? Wrong! If it's BSNL/MTNL, all you get is an bland advertisement with not-so-good music in the background; a totally ineffective advertisement, a waste of money (BSNL 3G add)!
This is just one example, you have a series of such boring, ineffective advertisements on air which appear like a total waste of money. Most of them connected with some government agency/firm!
The days of Doordarshan are long over when most of the government ads were produced 'in-house'. These days every government agency outsources its ad campaigns (even the AIDS and Polio Drops ones) so how do they end up making such murky ads?
On the other hand, during elections, when the political parties float around their advertisements on TV, newspapers and online, we see the best of what could be got in terms of grabbing attention of the target group. How do things fail so miserably when things are done the 'government way'?
Perhaps, we all know the answer but we will never know it! God bless India!

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