After listening to reports about the recent rush on the websites of TATA motors and TATA Nano, I was curious to check them.
The website looks simple with loads of features. Along with all the details about the vehicle, picture gallery, the variants, the price list, booking, press release, message from their Chairman, even communities like forums/blogs and even popular networking sites like Orkut and Facebook.
Some of the features of Nano are as follows -
• Mileage: 23.6 kmpl as per ARAI
• Exceeds Indian Safety Standards
• Spacious Interiors
• Top Speed : 195 kmph
• Smallest turning radius : 4m
• High Ground Clearance : 180mm
• High Gradability : 30 %
• Power Windows
• Central Locking
• Fog Lamps
• 3 variants - Nano, Nano CX (AC with Heater) and Nano LX (AC with Heater)
• 6 colour variants
Some basic feature like Tubeless Types and Fog lights are not even available in Marutis and Santros
But the best part is that, it has even come up with online booking, which I don’t think we have had in Indian auto industry. Day by day, we see a huge rise in number of internet users and buyers on net, so online booking facility of Nano is really a good move. All credits to the TATAs.
Apart from booking your Nano online, you can also "build" it on the company website, which means that you can select the colour, decals, wheels, fog lamps, seat covers, and dashboard. Along with this, there are features like free downloads, contests, and so on. Talking about downloads, Tata Nano lovers can download wallpapers of the car. These pictures include images of the Tata Nano from the Geneva Motor Show, The Who's Who of India and the World Take a Look at the Tata Nano, The Tata Nano Launch Event at the Delhi Auto Expo, and the Standard and the Luxury versions of the car along with its interiors. One can view YouTube-powered videos of the car too.
As reported by The Economic Times, Tata Motors will sell the Nano not just through Tata car dealerships across the country, but also through retail outlets like Westside and Croma, both of which belong to the Tata Group.
Thus, the Tata Nano has a strong online presence and its novel website is just adding to it. Though I checked the site to look for reasons for it to crash soon after the commercial launch, it found it pretty fast and user friendly. But then now after looking at this feature, I am more anxious to see how it would handle traffic once the booking starts.