Thursday, July 26, 2007
The marketing and sales strategy of Pepsi co. has always been to project its products in a ‘local’ flavor. In India we have Sachin and his ‘gang’ running around the ground sipping Pepsi and in Pakistan a similar setup with more greenery (the green clad players gulping down the drink). Its interesting to note how the two neighbors are oblivious to the fact that when the two nations are fighting it out on the cricket ground the commercial breaks are inspiring both the nations to cheer for their players by drinking the beverage which has make the players strong enough to beat their arch rivals.
This same marketing practice, interestingly, works marvelously in another area. This is how the message of Jesus is spread in the whole world (and in India). If you visit a temple you would notice that the prayers (mantras, etc.) are all in Sanskrit and the Holy Scriptures written again in the same language which has become indecipherable for most of us (which is a matter of shame indeed, but a fact!). On the contrary, when you attend a mass on a fine Sunday morning in a church you would notice that the people are able to communicate with God in their own mother tongue. The priest would deliver the mass in the local language and offer the prayers in a way which all can understand!!!