Thursday, June 14, 2007
The biggest thing happening at Chennai now is the Advance Booking for the most-awaited movie SUPERSTAR Rajnikanth’s
SHIVAJI – The Boss. Everyone must have seen the promos which are on air in all the national news channels and is the most talked about regional movies in recent times. All channels are starting innovative contests and as a result adding on to the hype surrounding the movie. The advance booking opened last Sunday. I had seen similar mad rush for movie tickets at Hyderabad during the release of films by Chiranjeevi and now even Mahesh Babu.. The reports of queues extending over half a kilometre, stampedes and even some of the theatres announcing that the tickets for the first few days reserved by the fans associations.
The city’s distributor proudly smiled for a TV interview saying that it’s the first film to be released in 18 screens in city and the film has collected over 1.5 crores on the 1st day of booking. The movie is also being dubbed into Telugu and releasing at large number of screen in Andhra Pradesh. The Hyderabad city distributor has put in everything he had, a whooping 7.5 crores for the rights, even more than what it I for Chennai. The film is also releasing at quite a number of places abroad, especially Japan where his film do well.. and even the special screen at Seattle is a total sell out..
While all the distributors are keeping there fingers crossed, the Superstar himself went to Tirupati for the divine’s blessings. The film has many firsts to its credits and it includes highest renumation The fans here are putting up big banners and are excited over the Palaabhishekham (pouring litres of milk over the star's banner). When asked not the waste it and instead donate it to the needy, they promised that double the quantity used for the celebration will be given out as charity.
But the most wonderful thing about it what I found in today’s Hindu newspaper; the Ray of Light Foundation, a city based NGO that sponsors the treatment costs of poor children fighting cancer, had added the ‘social clause’ to the 8: 30 a.m. screening of the film on Sunday(17th) at Abhirami theatre by turning it into fund raising for its projects. Those buying tickets (Rs 300, 500 and 700) from Landmark will be issued donor passes for the show, with the proceedings forming a corpus to the children fighting cancer.
Further an added incentive is that the ticket buyers get a receipt that entitles them to a tax waiver under section 80 G.
What more can a Rajni fan ask for?? Just bite your nails off in the exciting wait for the film to release this Friday.. The countdown is nearing zero !!
Posted by Harsha
Posted by Harsha at Thursday, June 14, 2007